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Built With Purpose
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Dronningens Gate 15, 0152 Oslo, Norway
2019-26©
Forde Lab™
All rights reserved
[
SONGZDESIGN
‒
SELECTED PROJECT /
制作事例
]
Client:
Michael Page
Services:
Branding, Machinery, Gaming Gears
Team:
SONGZDESIGN
Stack:
SOLIDWORKS, ADOBE
[
SONGZDESIGN
‒
intro /
概要と背景
]
Finding the balance between visual expression and a system built to last.
The project began with a simple goal: create an identity that feels distinctive without unnecessary complexity. We combined expressive imagery, restrained typography, and a flexible visual system designed to work across digital and physical touchpoints.
The assignment was to dissect complex UI components and establish a unified vocabulary that ensures seamless communication between design systems and engineering teams.
Singapore Grand Prix
October 2, 2022
Finding the balance between visual expression and a system built to last.
The Gap
Charles was trailing Checo ahead, with only a 0.2-second difference.
The mistake
Charles ran off the track, losing significant time.
The confusion
Just seconds later, Charles was
back in position and had already overtaken Checo—but the overtake itself was never shown.
[
SONGZDESIGN
‒
challenge /
課題と理解
]
Turning strong visual ideas into one clear and recognizable identity.
The early direction had character and strong visual potential, but photography, typography, and composition still felt like separate ideas rather than parts of one cohesive identity.
The challenge was to create a shared visual logic without losing that expressive quality, giving the brand enough structure to remain recognizable and consistent across different formats and touchpoints.
[
SONGZDESIGN
‒
Solution /
質問と理解
]
Building a flexible visual system where every element works together.
We established a clear framework for imagery, typography, color, and composition, defining how each element should behave while keeping the overall visual language expressive and distinctive.
The resulting system balances consistency with creative freedom, giving the brand enough flexibility to adapt naturally across digital experiences, editorial layouts, campaigns, and future applications.
[
SONGZDESIGN
‒
Result /
質問と理解
]
A distinctive identity designed to stay recognizable as the brand evolves.
The final identity brings every touchpoint into one coherent experience, creating stronger visual recognition while preserving the expressive character and personality established throughout the project.
With a flexible foundation in place, the identity can continue evolving across new formats, platforms, and applications without sacrificing the clarity, consistency, or distinctive qualities that define the brand.
Increase in qualified leads
+12% MoM
Higher conversion rate
+6% MoM
NEXA Vision is an autonomous drone system redefining motorsport viewing through immersive chase perspectives,
using a relay network for seamless, fluid coverage that follows the race.
—shifting from fixed viewpoints to fluid, responsive visual narratives that follow the intensity of the race.
Concept project only. All trademarks belong to their respective owners.
Duration: 4 weeks
Solo Project
NEXA Vision
Chase Every Second
When key moments are missed
or when the race turns dull
Push the future of live broadcasting to the next level.
Keep every moment of the race exciting and engaging.
Never miss a single overtake.
Keep the audience fully energized at all times.
